Program overview

In business, sales are the difference between success and failure. This is why having a well-trained and well-managed sales team is a must. Yet this is also one of the biggest challenges businesses face. Shifting your sales from being a challenge to being a well-managed machine is what WABCO Academy Sales Training does best.

If we’ve learned one thing from our years of sales experience, it is that the customer is king. In other words, successful sales programs are always geared towards meeting the customer’s needs. Your sales team must become experts on selling solutions that solve customer problems, which, as you already know, is harder than it sounds.

Luckily, great salespeople aren’t born but made. WABCO Academy partners with you to develop this greatness by offering a praxis-orientated sales training that gives your sales team the skills, confidence and tools needed to drive a customer focused sales strategy.

Put your sales into high gear. Enroll today.


Target audience

  • Sales professionals in the commercial vehicle sector
  • Workshop managers
  • Sales professionals in distribution centers

Your benefits

  • Higher rate of closed sales
  • More up-selling and cross-selling
  • Increased customer satisfaction
  • Higher sales turnover

Our trainings

  • Active Sales for Workshop Managers
  • Telephone Sales
  • Professional Price Negotiation
  • Customer Service and Sales

Dates and prices

Do you have any questions?

We are happy to offer you non-binding advice regarding our training offering.

Local contact phone numbers can be found here.

Training Catalogue

Training Catalogue Germany - 2022
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